Discover the essence

Welcome to This is Cape Town, the official destination platform powered by the Destination Unit within the Tourism and Place Marketing Branch of the City of Cape Town. Our mission is to position Cape Town as the premier destination to visit, live, work, study, play, and invest.   

As part of the City’s broader strategy, we focus on promoting Cape Town’s unique offerings—from its stunning natural landscapes to its vibrant cultural heritage. We work closely with industry partners to develop world-class marketing campaigns that highlight the best of what Cape Town has to offer.   

Through innovative marketing strategies and strategic partnerships, we aim to make Cape Town a city for all seasons, known for its resilience, diversity, and the warmth of its people.   

At This is Cape Town, we are committed to ensuring that Cape Town remains top of mind for global travelers, investors, and businesses. Whether you’re here to explore, work, study, or invest, we are your gateway to experiencing the full richness of Cape Town.